Ai Hooi’s philosophy for choral music and teaching stems from her view that a fulfilling musical journey is one that is filled with sincerity, love and excellence. She uses the creation of music as a platform to share and infuse her values and beliefs in her singers, and inspires them to use the beauty of music to craft experiences that touch the hearts of the audience. Born in Penang, Malaysia, Ai Hooi graduated from Royal College of Music, London with Majors in Piano and Voice. After moving to Singapore, Ai Hooi actively contributes to the growth of the local choral scene, through nurturing younger choral conductors and choristers. She has been the conductor of the Hwa Chong Institution Choir since 2000 which has achieved numerous accolades over the years, including emerging Champion in the Mixed Choir category at the 5th World Choir Games 2008, achieving the title Absolute Winner (top choir across categories) at the Festival of Songs Olomouc, and the Prix du public (Public prize) at the 2010 Florilège vocal de Tours. On top of conducting several local secondary and junior college choirs, Ai Hooi established ONE Chamber Choir. Ai Hooi has served as a jury member on numerous international choral festivals, including the World Choir Games, Asian Choral Grand Prix, Singapore International Choral Festival, Bali International Choir Festival, Taipei International Choral Competition, Canta Al Mar Festival Coral Internacional, Karangturi International Choral Festival, Festival Coros de Verão and so on. She has also shared her conducting experiences as a panellist in Poland, China, Hong Kong and Taiwan. Ai Hooi co-founded Sourcewerkz PL in 2010 to further her calling to teach, touch and transform the larger choral community and its audience. To date, Sourcewerkz has organised the Winter Choral Festival in Hong Kong since 2010 and Festival Coros de Verão in Lisbon since 2012, as well as various workshops with international choral clinicians. In 2014, she conceptualised and directed the 1st Singapore International Choral Festival and since then, SICF has played host to over 15,000 choristers and is now in her eighth iteration.